Charm
Charm has the belief that there’s more to tea than just tea - they know that tea is connected with relaxation and unwinding. Their subscription box is for all tea lovers out there and they want their brand to hone in on looking relaxing and unique.
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Planning
Relaxing, Minimal, and Unique are the ideas behind what inspired the branding for this company. Focusing on what the company has to offer its clients and incorporating relaxing, minimal, and unique I took to sketching brand details that said all of that and more.
Logo Suite
Keeping the color palette soft and warm and pairing that with the logos. Setting up the logomark and wordmark together in the color palette to present how they would be seen. Keeping the fresh, encouraging, and happy theme, these colors and the simplicity of logos really set those ideas in place.
Applications
This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture or work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.
