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Paus
Paus is a subscription box service that aims to make self-care more accessible for all by bringing the experience of going to the spa into their customers’ homes.
Every box contains a scented candle, affirmation cards, and five carefully selected wellness & beauty products like face & hair masks, body scrubs, bath bombs, and more.
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Planning
Fresh, Encouraging, and Happy is what I kept in mind during the planning and ideas phase, sketching ideas for logos, icons, and patterns. As a skincare company, I wanted to design something that would express that but look elegant.
Logo Suite
Keeping the color palette soft and warm and pairing that with the logos. Setting up the logomark and wordmark together in the color palette to present how they would be seen. Keeping the fresh, encouraging, and happy theme, these colors and the simplicity of logos really set those ideas in place.
Applications
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